![]() (Compared to the Discovery case, Matching works best when one or both counterparties are easily interchangeable.) Instead of you having to scroll through lists of drivers, Uber and Lyft use your phone’s GPS to pair you with someone nearby. Matching: “Should we interact? Are our needs compatible?” Many middlemen that help with discovery also handle the matching for you, as with ride-share apps.Party A posts a description of themself or their service, Party B scrolls and sifts the list while evaluating potential matches for fit. Discovery: “Where do I find the other side of my need or transaction?” Dating apps like OKCupid, classified ads services such as Craigslist, and directory sites like Angi (formerly Angie’s List) are all a twist on a search engine.When I say that middlemen make interactions easier, I mean that they address a variety of barriers: In the next article, I’ll explore what it takes to make a better middleman and how technology can play a role. In this first article, I’ll explain more about the middleman’s role and the challenges they face. Still, there’s room for everyone involved-Party A, Party B, and the middleman-to engage in a happy and healthy relationship. Get a free trial today and find answers on the fly, or master something new and useful. More information about the complaint process is available on our website.Join the O'Reilly online learning platform. ![]() Which means you could end up responsible for promoting an illegal scheme. Some suppliers may illegally use a trademarked logo, another company’s intellectual property, or send fake goods.And you deal with buyers when there are problems. You must depend on your supplier for quality, authenticity, and delivery. If they buy again, they may buy directly from the real company. When people realize they overpaid, or are unhappy with the quality or shipping, they return the item. Few drop-shippers make large amounts of money.These “businesses” may be other buyers’ and sellers’ middlemen with no product to sell. These courses may offer, at a price, a way to buy a list of businesses where drop shipment orders may be placed.These courses may want you to purchase overpriced goods and trick people into believing they are shipping from a physical store.You may be pushed to buy expensive seminars that claim you will be successful by the end of the course. These trainers make money by selling their training.More competition means you may have to cut your profits to stay competitive. There are many people doing drop-shipping. This scheme targets people looking to make lots of money while working from home. Do not go into drop-shipping to get rich quick.It can be hard to spot a fake item based on a picture. Look for suspicious names or misspellings in the brand name or trademark.The Better Business Bureau reports the most common place to find sites selling fake goods is on social media, particularly Facebook and Instagram. Drop-shippers easily set up shops on social media.Use caution when seeing social media ads.You may not know about problems until you receive the package. You may not receive what you ordered, or it may never come.A seller may not give the location or may make you believe it is coming from a physical store. Do an online image search of the product that the seller posted to see where it’s coming from and the true price. Compare prices for similar products from other sellers. ![]()
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